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Design with People

Design for People

In order to get to new solutions, you have to get to know different people, different scenarios, different places. - Emi Kolawole

The people you are designing for are the roadmap to inovative solutions, all that is needed to be done is to emphasise, understand them, and bring them along with you.

 

Darts for National and International Champions

 
4x USA Dart Champion Chris White.

4x USA Dart Champion Chris White.

Chris White is a 4 time United States of America dart champion. Up until now, Chris has been using a stock standard dart but is looking for that little something extra to improve his performance.

I sat down with Chris to understand more about his story.
Chris is a man of rhythm and flow. He gets into the groove when he plays and blocks out any distractions. It is important to Chris that his grip on the dart maintains constant with every throw. If his grip isn't quite right, or slips, his rhythm can be disrupted, sacrificing the game. 

The Dart was designed with a shark persona - How would a dart look if it were a shark. The Great White Dart is the result.

Chris White's Dart in mid design process (c.2016)

Chris White's Dart in mid design process (c.2016)

Chris and I discussing concepts. (c.2016)

Chris and I discussing concepts. (c.2016)

Chris Whites grip. (c.2016)

Chris Whites grip. (c.2016)

The Great White Dart. (c.2016)

The Great White Dart. (c.2016)

Great White Dart - Grip features for Chris's throw. (c.2016)

Great White Dart - Grip features for Chris's throw. (c.2016)


Business System Workflow

There are many stakeholders within the structure of a business. Puma darts wanted to optimise their internal structure to reduce operating costs. We began with mapping out the system to identify all the touch points. The process identified opportunities for design implementation. 

The process included empathetic approaches to understanding the needs of each individual at each stage of the system. 

See also: 

Puma Darts Packing Tables prior to the re-design. (c.2016)

Puma Darts Packing Tables prior to the re-design. (c.2016)

 
Puma Darts System analysis. (c.2016)

Puma Darts System analysis. (c.2016)

Mockup Prototyping of the new assembly space at Puma Darts. (c.2016)

Mockup Prototyping of the new assembly space at Puma Darts. (c.2016)

Journey mapping stakeholder interactions within the business. (c.2016)

Journey mapping stakeholder interactions within the business. (c.2016)